As a wall full of patents inside the Topfer Center illustrates, Dell is a manufacturing pioneer in mass production of customized products.
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Aikens is regarded as the creator of the " patent inside " preprinted sheet in 1863 an early form of syndicated news and advertising content which helped to make the production of small weekly newspapers economically viable.
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Cramer, Aikens, & Cramer would soon generate a lucrative business around its " patent insides, " with Aikens creating what he called " Newspaper Unions " making use of preprints that he created at dedicated printing facilities in New York, Chicago, Cincinnati, Atlanta, Nashville, and Memphis.
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At the time of his death it was reckoned that as many as 10, 000 American newspapers about half of the weekly papers in the country used some form of the " patent insides " system of preprinted sheets that Aikens had developed, saving these local publishers millions of dollars in production costs.
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On July 10, 1861, the " State Journal " became the first newspaper to produce and sell ready-printed " patent insides, " pages with Civil War news on one side but blank on the other, where the " Baraboo Republic " then printed its local news and advertising.